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Marketing Manager

Job Category: Marketing
Job Type: Full Time
Working Location: Remote (Anywhere)

About The Position

Kaholo is a low-code workflow automation startup that visualizes complex technical processes so that general users can automate their software development workflows.

Requirements

  • 3+ years of experience in digital marketing, preferably in B2B
  • Experience in WordPress Administration (non-technical)
  • Experience managing ad campaigns (AdWords, Facebook)
  • Hands-on experience managing Google Tag Manager
  • Experience building reports in Google Analytics (GA4 a Bonus)
  • Comfortable wearing many hats, flexible, adaptable, and agile
  • Great communication skills with advanced English proficiency
  • Motivated to learn about our audience: Software Developers
  • Basic JS skills in order to integrate Data Layer with Tag Manager (Bonus)
  • Elementor for WordPress (Bonus)
  • Google Data Studio Configurations (Bonus)

Job Activities

  • Marketing Operations
    • Setup cross-domain tracking
    • Signup Form integrations
    • Setup User Event Tracking, Goals, Funnels
    • Custom variable setup in GTM and Data Layer setup
  • Paid Ad Campaign Management (AdWords, Facebook)
  • Digital marketing analytics 
    • Continuously monitor marketing performance and find optimization opportunities
    • Generate regular reports
  • WordPress Website Admin
    • Create new landing pages for campaigns based on existing design templates (design skills not required)
    • Upload new blog posts (from external writers) ensuring image, tags, categories, metadata is properly set up for SEO
    • Manage various website updates by gathering necessary information from internal/external resources
  • Email Marketing: Setup drip campaigns for leads & for new user onboarding, etc
  • SEO
    • Monitor HARO for opportunities where our employees can be quoted in relevant articles (DevOps, QA, Automation, Cloud, etc) and project manage the process
    • Find and arrange opportunities for Kaholo to be listed on marketplaces and directories where
    • Find and arrange guest post opportunities for our writers
  • Media Relations
    • Guest Podcast Appearances: Find relevant podcasts where our executives can appear as guests, reach out and arrange appearances, manage the overall process. 
    • Quora/Reddit Answers: Find relevant questions for our internal experts and facilitate process
  • Social Media: Prepare and upload posts to LinkedIn, Twitter either by repurposing existing content or working with content creators to generate new ones.

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